If you are a business owner or marketer looking to try local SEO, there are some things you need to be aware of. Local SEO services is significantly different from other forms of SEO, so you’ll want to make sure you’re taking the right steps to get your business ranked in local search results. In this post, we’ll outline the key differences between local and traditional SEO, as well as tips for getting your business ranking high in local search results. Thanks for reading!
- Local SEO focuses on geo-targeted results.
Traditional SEO targets a global audience, while local SEO targets a specific geographic region. Atlanta SEO Company noted that this means that if you’re running a business with a physical location, you’ll want to focus your local SEO efforts on getting your business ranked in local search results. Rankings in local search results are determined by a variety of factors, including the user’s location and the relevance of your business to their search query.
- Local SEO relies on citations and reviews.
One of the most important factors that Google uses to determine rankings in local search results is the number and quality of citations your business has online, this is according to various Atlanta SEO Companies. Citations are simply mentions of your business name and address on websites like business directories, local newspapers, and review sites. The more citations your business has, the higher it will rank in local search results. In addition, Google also uses customer reviews to determine rankings in local search results. So if you’re looking to improve your local SEO ranking, make sure you ask your customers to leave a review on Google Maps and other review sites.
- Local SEO requires different keywords.
Traditional SEO focuses on optimizing your website for a set of generic keywords that are relevant to your business. However, when doing local SEO, you’ll want to target specific keywords that are relevant to your geographic region. These keywords may be different than the ones you target for traditional SEO, so it’s important to do some research and find the right ones for your business.
- Local SEO takes into account local search engine algorithms.
Google and other search engines use a variety of different algorithms to rank businesses in local search results. These algorithms take into account a number of factors, including the user’s location, the relevance of your business to their search query, and the number of citations your business has. As a business owner or marketer, it’s important to understand these algorithms and what you can do to optimize your website for them.
- Local SEO requires ongoing maintenance.
Like traditional SEO, local SEO requires ongoing maintenance in order to stay ranked high in search results. This means regularly updating your website with fresh content, building new citations, and soliciting customer reviews. As a business owner, it’s important to allocate time and resources for ongoing local SEO maintenance in order to get the most out of your investment.
If you’re looking to try local SEO, these are five things you need to be aware of. By understanding the key differences between local and traditional SEO, as well as the factors that go into Google’s local search algorithm, you’ll be able to create a successful local SEO strategy for your business. Also, working with an SEO agency is highly effective for starting businesses. Thanks for reading!